Mercedes-Benz Standards: e-range
Director's Note: The piece is actually crafted in the form of a video essay. Since it's termed an essay, it's destined not to have widespread popularity and is not suitable for everyone. Its target audience consists of those interested in the principles behind electric car range and have a certain level of relevant knowledge, such as automotive media professionals and enthusiasts. This is an inherent attribute of its content.
To make its hardcore educational content more accessible to a broader audience, I drew inspiration from the Disney animated film "Inside Out." I personified the car's on-board monitoring and calculation of range into an AI monitoring team. This way, the general audience only needs to remember that there's a robust team inside the Mercedes infotainment system constantly monitoring and calculating your driving conditions.
During the writing and filming stages, we personified the three calculation logics of the car's system, even portraying the minimum and maximum ranges. However, due to time constraints, we had to cut them out in edit eventually.
In conclusion, I think our production planning and creative were quite ambitious, but there were some regrets during the execution phase, especially when everyone were tested positive to COVID. Until next time!
Credits:
品牌 Brand丨奔驰Mercedes-Benz
品牌监制 Executive Producer丨邱博
代理 Agency 丨 运中 Fortune China
制作公司 Production丨顽皮房间Naughty Room
导演/编剧Director/Writer丨Ling
副导演 1st Assistant Director｜ 周莹冰Amy Zhou
制片 Producer丨李玥Taylor Li
执行制片 Line Producer ｜海鸥@三亚
摄影指导D.P.丨潘逸坡
航拍 Drone | 广辉
收音师Sound Engineer丨乔婧/雷再亮/杨光
灯光师 Gaffer丨邢鹏聪
选角Casting｜王迪
造型 Stylist丨文希
台词教练Dialogue Coach｜刘天池表演工坊/马小晶
美术指导Art Director｜闫子昌
道具师 Props丨王东虎
剪辑师Editor丨Manyi
助理剪辑师/输入输出 Assistant Editor/IO ｜罗军
调色 Colorist丨张博宇
混音 Sound Mixing | Gary
GFX包装｜凌霄
绿幕合成｜李扬
镜头擦除｜韩宣赢
